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| Hawkes, Gerard F.. |
| The supermarket industry has been developing customer relationship marketing (CRM) programs and strategies for over 15 years. At this point the impacts of CRM on the supermarket industry are mixed at best. Despite the potential to radically change the way supermarket business is conducted, there is also the possibility that CRM could be marginalized by supermarket companies as just another management fad. This study employed a combination of literature review, retailer surveys, interviews with supermarket and manufacturer executives, and consumer focus groups to examine CRM in the U.S. supermarket industry. Our research focused on identifying the current status of CRM programs, on the role of CPGs in those programs, and the industry-specific issues... |
| Tipo: Working Paper |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/122129 |
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| McLaughlin, Edward W.; Hawkes, Gerard F.; Perosio, Debra J.; Russo, David M.. |
| The New York State food industry is one of the most diverse and dynamic state-wide industries in the country. Increasing manufacturer consolidation along with intensifying competition has created a dramatic need for more and better information regarding both current operations and anticipated trends in the food industry. This report is the first in a series of annual studies which examines the nature of the food industry in New York State, with a particular focus at the retail level. The research approach for this study consisted of gathering information and operating data from a variety of government and industry sources and included an in-depth questionnaire sent to every wholesale and retail company operating in N~w York State. Until now, such... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness; Industrial Organization. |
| Ano: 1992 |
URL: http://purl.umn.edu/123078 |
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| McLaughlin, Edward W.; Hawkes, Gerard F.; Park, Kristen; Perosio, Debra J.. |
| For at least a decade, supermarket operators have turned increasingly to fresh foods for the strategic direction of their business by remodeling existing stores and building new stores to feature and emphasize produce, the delicatessen, the bakery, and other perishable departments. These departments have been the fastest growing and offer the greatest future sales potential as consumer demand for "fresh" and "ready to eat" prepared foods continues to grow. Despite these prospects, little is actually known about how consumers perceive and respond to product offerings and retailer initiatives in perishable departments. The objective ofthis report is to shed light on consumer attitudes and behavior with respect to one of the major supermarket perishable... |
| Tipo: Technical Report |
Palavras-chave: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 1995 |
URL: http://purl.umn.edu/122993 |
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